So I’m watching the news this morning, and I hear about an ad campaign by Absolut where they have redrawn the United States / Mexico borders.  Apparently this was a very targeted ad campaign in the Quién magazine, but of course it leaked out and now everyone knows about it.  I haven’t dug into this in detail so I’m not 100% of the campaign message that Absolut was attempting to send.  It appears that they’re simply trying to increase sales in Mexico by displaying a map that hearkens back to the days before the United States populated the west.

Regardless of the true nature of the campaign, surely Absolut could see the American backlash coming a mile away.  I mean – use your freakin heads guys.  You know Americans will get the ire up if we think you’re insulting us.  In the future, be aware of the tripwire that is America’s sensitivity to such things.